Life in the Real World

Real life experiences after college

Name Change Series January 15, 2008

Filed under: Blogging,Branding,Church,Communications,Marketing — jenncollins @ 10:44 am

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Check out my other blog to read about the process of our church name change. If you’re in ministry, you might find it interesting! More articles are to come, so stick around!

 

Rebranding Series at CommNetwork January 8, 2008

Filed under: Branding,Church,Communications — jenncollins @ 4:40 pm

Check out what’s happening on my Communications Network blog. Some of you might really find this interesting!

 

The fruit of my labor July 31, 2007

Filed under: Branding,Church — jenncollins @ 11:27 am

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I have kept it quiet for SO long and now I finally get to share it!!

The Church of Pembroke Pines and Hollywood Downtown is now Oasis Church!! We shared the announcement with our church this weekend and will continue to all week at our 7NOW services. (p.s. the colors really aren’t that bright…the web changed the colors).

As you can imagine, I have been extremely busy with all of the logistics of changing the name.  Everything we print had to change, and most importantly we got a new website!

Please check it out, read it, comment on it…please bear with us as we are still trying to fix some bugs…it’s not perfect, but we are so proud of it. We’ve been working on it non-stop for a month.

 OK, I’m glad it’s finally out!

 

Which one? June 13, 2007

Filed under: Branding,Church,Marketing — jenncollins @ 1:29 pm

Which one do YOU like better? (if you are reading this blog in Facebook, make sure you click on the original post on the top, otherwise you won’t be able to see the pics!)

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Just curious…

 

What is branding? September 20, 2006

Filed under: Branding — jenncollins @ 10:13 pm

I asked myself this question in March ’06. It was explained to me kind of like this:

“You know, like when you see the McDonald’s arch, you know it’s McDonald’s without having to read ‘McDonald’s’.”

Although that is a good definition, I think branding goes deeper than that. I think it’s about consistency. If you have a certain “look” that you are going for, you should try to represent that look in everything that your audience will see. For example, I am working on a project right now that has it’s own logo and look. Every piece that is going to print looks the same…it’s all very consistent. I am trying to brand this event we are doing. I’m getting a banner, stickers, t-shirts…the works. It all looks uniform.

Now, that alone won’t “brand” the event, but it’s a step in the right direction. I am still trying to figure it all out. I didn’t take any classes in marketing or branding, so my knowledge is limited. I am learning as I go! However, my awareness of branding has significantly gone up since March..:)

Any comments, thoughts, advice are welcome…